Introduction

This campaign brief has been written to provide you with information on the new Teenage Relationship Abuse campaign: ‘Disrespect NoBody’.

The ‘Disrespect NoBody’ campaign is being jointly funded by the Government Equalities Office and the Home Office.

The campaign is aimed at 12 to 18 year old boys and girls with the aim of preventing them from becoming perpetrators and victims of abusive relationships by encouraging young people to re-think their views of violence, abuse, controlling behaviour and what consent means within their relationships.  All campaign advertising directs young people to the new website www.disrespectnobody.co.uk where they can get further information and organisations which can provide help and support.

This brief contains background information on the development of the campaign, along with key messages, target audiences, a top line media schedule and resources which are available to help you promote the campaign in your local area.

This new campaign was developed following the highly successful ‘This is Abuse’ campaign which ran from February 2010 to April 2014.  A summary report of the ‘This is Abuse’ campaign is available to download in the Section Three of this campaign brief.