The second phase of the Home Office Disrespect Nobody campaign will run from 2 February until the end of March 2017. The campaign is focussed on digital and mobile first and will also run on TV aimed at young people, such as The Brit Awards and the Big Bang Theory, on radio, Spotify, cinema and online including catch up TV, X-Box, YouTube and Snapchat. The first TV advert will run in the evening of Thursday 2 February in the Hollyoaks advertising break.
The aim of the Disrespect NoBody campaign is to prevent young people, both boys and girls aged 12 to 18 years old from becoming perpetrators and victims of abusive relationships.
For 2017 the focus of the campaign will be consent and sexting, which are both issues where many young people need more education and information. The campaign advertising directs young people to the website www.disrespectnobody.co.uk where they can get further information and signposts them to organisations who can provide support.
We have produced a range of partner support materials to help you use the resources with the young people that you work with and promote it within your local area. These include a teaching resource with lesson plans, posters, online adverts and social media assets. We also have materials developed specifically for LGBT young people.
Please click on the link below to download the partner brief and campaign materials.
We will be tweeting about the campaign on Thursday 2 February using the hashtag #disrespectnobody, so please re-tweet us, or use the infographic and the suggested tweets in the partner brief and materials pack.
If you would like to contact us please email VAWGCampaigns@homeoffice.gsi.gov.uk