Design a we can swim logo


Design a Logo Competition


Active Black Country and partners are developing a Swimming Campaign called We Can Swim which will seek to raise standards of swimming and improve water safety levels amongst Black Country Children.

As part of this, Active Black Country and partners are running an Art competition for school pupils across the Black Country to design the logo for the Campaign which will be launched on the 20th May 2022 at the Black Country Primary PE Conference.

The logo will be used on all resources accompanying the campaign, and used by a range of partners to promote water activities across the region over the next 18 months. A judging panel will decide the winning design which will then be made into the logo for the campaign moving forward.

The school of the winning pupil will receive a £100 Sports equipment voucher whilst the pupil responsible will also receive a £50 One4all Gift Card which can be spent at over 130 different high street brands.

The logo design should seek to incorporate either of the following areas and also MUST also include ‘We Can Swim’ within the logo design.

  1. Being safe in and around Water
  2. Being able to swim/learning to swim/being confident in the water

Available to download here are a couple of templates for children that may be used, however these are not compulsory and children can create there own if they wish.

Please note the competition is open to Primary and Secondary school pupils from across the Black Country with the deadline for submissions 5pm Friday 29th April 2022.

Please make sure that each entry includes:

  • pupil name
  • age
  • teacher/contact
  • school
  • Local Authority

Winners will be announced in May 2022.

We would encourage Schools to run an internal competition nominating and sending in their 3 best designs by post or email if possible. However, given the Easter holidays we would also encourage children to be creative over the break with their family and submit their designs to the below either by email or post.

Leah Goode (Logo Competition)
Active Black Country
Dudley Court South
The Waterfront Business Park
Level Street
Brierley Hill
DY5 1XN 

Should you have any questions please contact Leah at:

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